About

Wingfoilequipment im Sonnenschein am Strand einer Meeresbucht in Asien, umrandet von Bergen - Verbindung von Action auf dem windigen Wasser und Entspannung am Strand - Lifestylefoto für maavr (maavr-foil)

Foiling is all about lightness, flow, and a unique way of experiencing the elements. That feeling inspired us to create our shop – with the wish to carry it beyond the water: into all those moments when you’re not flying above the surface – and to make life a little easier and brighter.

Our products

We love products that are easy to use and built to last. That’s why we focus on functionality and well-thought-out, minimalist design.

Our product selection is based on our own experiences – on the water, at the beach, at home, and on the road.

We regularly exchange ideas with other foilers, surfers, watersports enthusiasts, outdoor lovers, and travelers – and their tips help shape what we offer.

Many of the products we sell are ones we’ve tested ourselves (or used in similar form) in everyday life or while traveling – including with our self-built campervan, which has taken us from the north to the south of Europe.

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Inspired by seabirds that, like wingfoilers, merge with wind and water, maavr represents a lifestyle of lightness, flow, and connection with the elements.

How did we come up with maavr?

MA – like mar, the sea

V – like Vogel (the german word for bird)

And VRrr – like the powerful snort of a wild horse galloping freely across the land

"Like Fury?"
"Yes, like Fury ;)"

For more insights, follow us on Instagram: maavr_foil and pasta.particles.

Using resources responsibly

Some of our products are only made to order – meaning they’re printed or refined after you place your order. This helps us avoid overproduction and conserve valuable resources. You’ll find details about which products this applies to in the product descriptions.

Most of the printing and finishing processes take place in Germany. When capacity is limited, some items may be refined at other production facilities within Europe.

Zelt an einem einsamen Strand und eine Person an einem von Pflanzen umrahmten Strandzugang, die ihren Blick über den Strand und das Meer richtet - Fotocollage aus einem Schwarz-Weiß- und einem Farbbild für maavr (maavr-foil)

Sustainable printing

All MAAVR tote bags and aprons are printed by our production partner in Germany using the direct-to-garment (DTG) process. This technology uses approximately 95% less water and 60% less energy than traditional printing methods. Water-based, biodegradable inks are used that are free of toxins and animal components (vegan).

European brands and manufacturers

Many of our products come from European brands and manufacturers .

Packaging

We license our packaging through Interzero / Lizenzero – an excellent partner for the circular economy and sustainable recycling.

All MAAVR tote bags and aprons are printed by our production partner in Germany using the direct-to-garment (DTG) process. This technology uses approximately 95% less water and 60% less energy than traditional printing methods. Water-based, biodegradable inks are used that are free of toxins and animal components (vegan).

Many of our other products come from European brands and manufacturers .

Ein Wingfoiler der sitzend auf dem Board und Foil über das Wasser schwebt - moody Actionfoto in schwarz-weiß mit hoher Belichtung für maavr (maavr-foil)

Off to new adventures... but comfy ;)

Foiler's Diary

Wingfoiler auf der Ostsee

Why I can't let go of wing foiling

By Silvio Hesse